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Wexer Appoints North American Business Development Manager for US Growth


Wexer is proud to announce the addition of Matt Woodard as the new North American Business Development Manager for North America. With his extensive background spanning across the fitness and wellness industry, Matt brings a wealth of experience and expertise to his new role.

Read more: Wexer Appoints North American Business Development Manager for US Growth

Matt Woodard’s appointment marks Wexer’s continued focus on North American business growth with this significant investment. Working alongside the members of the US team, Matt’s appointment allows Wexer to strengthen its dominance in the fitness, health, and wellness industry while expanding into the hospitality, multi-family housing, and corporate healthcare markets. 

Matt’s journey in the fitness world began with rigorous physical training in the United States Marine Corps, instilling discipline and resilience that he later applied to his managerial roles. His career trajectory includes managing high-end athletic clubs, where he honed his skills by cultivating new business opportunities, sales leadership, and implementing effective sales processes.

Most recently, Matt served as Regional Sales Manager at Mindbody+ClassPass. He demonstrated his ability to thrive in a dynamic and evolving industry, revolutionising the way fitness and wellness services are accessed and utilised through innovative platforms. His tenure at Life Time, Inc. as Senior Personal Training Manager, allowed him to use his strategic thinking and sales acumen, which contributed significantly to the company’s growth. 

Fitness and wellness are my passion. I’m excited to bring my experience in driving business growth and fostering client relationships to Wexer, contributing to its continued success in the industry.

~ Matt Woodard, Wexer Business Development Manager for North America ~ 

Prior to his roles at Mindbody+ClassPass, and Life Time, Inc., Matt held pivotal positions at Equinox and 24 Hour Fitness, further expanding his expertise and understanding of the fitness landscape.

At Wexer, Matt will leverage his diverse skill set in B2B interactions, sales leadership, and strategic thinking to drive growth, foster new opportunities, and solidify the company’s position as a leader in the fitness and wellness sector.

We’re thrilled to welcome Matt to our team. His track record of success and deep understanding of the industry will undoubtedly elevate our company’s reach and impact.”

~ Ashley Podoll, Wexer Head of North America ~ 

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Matt Woodard



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