part of

FitRevolution: FITPASS & Wexer Strategic Indian Partnership


In a groundbreaking collaboration set to reshape the Indian and global fitness landscape, FITPASS, India’s leading fitness and wellness platform, has partnered with Wexer, a globally recognized digital content provider. This strategic Indian alliance not only marks Wexer’s entry into the Indian market, but also signifies a new era in digital fitness solutions. The partnership aims to revolutionize the global fitness industry. 

FITPASS’s partnership with Wexer is more than just a business deal; it represents a commitment to innovation and long-term growth in the fitness sector. By leveraging FITPASS’s extensive network and Wexer’s expertise in digital solutions, the collaboration aims to create unparalleled fitness experiences that cater to diverse global needs and the Indian population. 

One of the key objectives of this partnership is to enhance the accessibility and affordability of fitness solutions in India’s underrepresented areas. With nearly 50% of India’s youth residing in tier 3 and tier 4 cities, there is a significant need to make fitness accessible to these demographics. FITPASS and Wexer aim to bridge this gap by customizing their offerings to cater to a wide range of demographics, from teenagers to the elderly, ensuring that everyone has access to quality fitness solutions.

“Our mission extends beyond urban centers; we are committed to penetrating rural areas, which house a large part of our population across age groups. With Wexer’s expertise in fitness technology, we aspire to bridge the fitness accessibility gap, making top-tier fitness experiences a reality for every Indian, regardless of their location.”

~ Akshay Verma, Co-founder of FITPASS ~

The Wexer & FITPASS partnership is a commitment to inclusivity, evident in its dedication to providing specialized programs for teenagers, pregnant women, and postpartum women. These programs offer comprehensive health approaches and online videos, making fitness more accessible to individuals with diverse needs.

The collaboration between FITPASS and Wexer also brings an extensive range of Fitness & Wellness modalities to the Indian market, including Bootcamp, Cycle, Box & Fight, Cardio, Dance, Pilates, Strength, Stretch & Recover, Wellness, and Yoga. With over 2900 international trainers from more than 50 countries, the partnership aims to deliver a holistic fitness experience to users of all age groups.

“Wexer is thrilled to support FITPASS, a rapidly expanding and forward-thinking brand, in broadening their digital offerings. This collaboration marks a pivotal moment for Wexer in India, and the partnership aligns seamlessly with Wexer’s brand motto, adding value by enhancing accessibility and engagement in the evolving fitness landscape.”

~ Sam Aldred, Head of APAC at Wexer

One of the highlights of this collaboration is the enhancement of FITPASS-TV, which now features content from globally renowned studios and trainers. This development makes premium fitness content accessible to millions of existing and new users, further enhancing the overall fitness experience.

Overall, the Indian partnership between FITPASS and Wexer holds immense significance for the Indian fitness industry. Not only does it open up significant growth opportunities in India’s fitness and wellness sector, but it also underscores the shared commitment of both organizations to delivering exceptional fitness experiences nationwide. Through this collaboration, FITPASS and Wexer aim to contribute to holistic well-being by making fitness accessible and affordable to all Indians, regardless of their location or background.

In conclusion, FITPASS and Wexer’s strategic partnership represents a significant global milestone and contribution to the Indian fitness industry. With a focus on accessibility, affordability, and inclusivity, the collaboration aims to revolutionize the way Indians approach fitness, ultimately promoting a healthier and happier nation.

Let us help you utilise your data, virtual technology, and AI to develop your fitness content strategy and provide the best content for your fitness facility. Email usINFO@WEXER.COM


FITPASS, India’s largest smart membership program for universal fitness and wellness, is on a mission to conquer inactivity by inspiring people to seamlessly integrate fitness into their daily lives. Founded by siblings Akshay Verma and Arushi Verma in 2015, FITPASS has revolutionized fitness accessibility by establishing an extensive network of gyms and fitness studios that are both accessible and affordable for all. Their core belief is that “working out should work out,” and to that end, FITPASS offers an app-based subscription service providing unlimited access to a carefully curated network of 7500+ premium gyms and fitness studios across India. In addition to this impressive array of fitness centers, FITPASS introduces its users to a world of tailored wellness experiences. With AI-powered coaching plans, personal nutritionists, and the innovative FITPASS TV, fitness is literally at your fingertips. FITPASS is committed to customizing every individual’s wellness journey, helping them feel good and be well. Rooted in their #YourFitnessYourWay philosophy, they empower people to achieve their fitness goals by catering to their unique needs and requirements.

Exclusive videos from this collaboration can be accessed on the official FITPASS website. 



Get updates, insights and the latest digital fitness news!